Fox gets that Syncing feeling

Thursday, 26 February 2009

For the latest Nascar promo spot, Fox Sports decided to take it underground. Working with Spanish VX house La Huella, Fox Sports Creative Directors Robert Gottlieb and Mark Simmons used cineSync Pro to facilitate communication between LA and Madrid, to create a visually dynamic view of the Nascar action from below the ground.

Jerome Debeve from La Huella said "Dealing with changes and from the distance: that was one big concern, but we established from the beginning a fluid communication with Fox Sports Design team, including cineSync sessions so we didn't really feel we were separated by a few thousand kilometers."

To read more about the process of creating the spot - and to see the spot itself, you can check it out at It's Art